DELTALYTICS provides strategic intelligence to predict future business performance and suggest how to intervene to maximize buyer retention and customer lifetime value. In simpler terms ... you'll make a lot more money using it than if you don't.
Customer data, particularly purchases, is your most valuable strategic asset. It encompasses the history of your organization and its interactions with customers. ∆lytics taps into this rich vein of knowledge to deliver dramatically more valuable insight than standard business reports. It answers the following critical questions (among others):
Customer Acquisition and Attrition Rate
· How many new customers are coming in every month?
· How many old ones are we losing (and at what rate)?
· In terms of net customer movement, is my business growing or shrinking?
· What factors are responsible and what can I do to improve future business performance?
Customer Segmentation
· What statistically significant behavioral segments do my customers fall into?
· How can I use this information to increase customer lifetime value?
Product, Promotions and Channels
· Which variables produce the most active and valuable customers for my business?
· Where do my best customers come from?
· What about the least profitable ones?
Customer & Business Valuation
· Who are my best customers in terms of both present and forecasted lifetime value?
· Which of my customers are ramping up in purchase activity?
· Which customers are falling down in purchase activity and at what relative rate?
· Which customers are in danger of attrition and when is the best time to try to salvage them?
· Who are our “borderline” customers who we should try to turn into more profitable ones?
· Which customers are clearly unprofitable and should be “repriced” or not promoted to at all?
· What is the average lifetime duration (LTD) of my customers as a whole and by segment?
· What is the average lifetime value (LTV) of my customers as a whole and by segment?
· Is customer lifetime duration (and value) generally on the rise or decline?
· What statistically significant factors can be manipulated to optimize business performance?
· What is the current value of my customer portfolio?
· What is the projected value of my customer portfolio over the next x years.
· Overall, is my business on the rise or on the decline and what relative rate?
∆LYTICS reveals how your business is performing in ways far beyond what you can glean from typical financial and management reports. You'll leverage this new insight to make wiser and more timely decisions than ever before. Guaranteed.
